Monday PSA: Anesthesia!
From the spring of 1963 comes this PSA on anesthesia from the Dr. Kildare comic book. Certainly anesthesia is an unusual topic for a PSA page, but let’s at least give the writers credit for using medically related information to fill the pages.
It’s an interesting PSA because it shows how far medical science has advanced just in the field of anesthesia over the past forty years. It also, inadvertantly, shows how much society has changed as well…take a look at that second panel: cocaine as a local anesthetic. It’s not used much today, if at all (though during my medical school years, “TAC” — Tetracaine, Adrenaline, and Cocaine — was used as a topical anesthetic in the pediatric ER, and that wasn’t too many years ago. I’m not sure if it’s still in use now.). The general anesthetics mentioned — ether and chloroform — are long gone and have been replaced, several times over, by better medications. And that “Auto-Hypnosis” concept? Didn’t work then, doesn’t work now. Still an interesting idea though.
PSA Update
In my coverage of the classic Superman: For the Animals, I wrote:
Besides the story and five pages of DC house ads, Superman for the Animals also contains the alliterative Comics for Compassion Coloring Contest, where children 8-12 got to color a picture of Superman and tell DC Comics how they would help animals if they had super powers. The winner got the chance to appear in a DC comic along with their favorite pet. Sadly, I don’t know if this ever came to pass.
Thanks to an e-mail from the Director of Comics for Compassion, I (and now you) know the answer as well. 12 year-old Veronica Munoz won, and appeared in Young Justice #49 and #50 (she was one of the heroes tagging along with YJ on their invasion of Zandia). I’ve scanned in the title page of YJ #50 so everyone can see the winner “Snake Girl” (YJ #50 story by Peter David, art by Todd Nauck)

September 26th, 2006 at 1:37 am
I actually know a guy who refuses to get lidocaine shots at the dentist and uses “self-hypnosis” when his teeth are drilled. He claims it works. I’m certainly not about to try it, though.
September 26th, 2006 at 6:24 am
so many things to comment on…
first things that come to mind is that is a disturbingly attractive picture of a 12 year old!
June 26th, 2007 at 3:17 pm
I had a Biology teacher last year who had Cocaine used on her. I forget what exactly the Surgery was about, but it involved something with her nose. She only found out after she failed a drug test.
July 13th, 2007 at 7:16 am
My current understanding of the auto-hypnosis methods were that they did not prevent the pain, rather preventing the patient form realizing they were in pain. This worked in some ways because the patient would not flinch, but didn’t in others since there were physiological effects like increased blood pressure and release of chemicals in response to the pain. I also remember reading about a bizarre experiment where researchers proved that the patient was only ignoring the pain by letting them get halfway through an operation before injecting them with something that blocked the body’s ability to ignore pain… it seemed kind of Mad Scientist to me (Blocking pain, are you? Try this injection. Ah, the screaming is like sweet music unto my soul…).
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