Monday PSA: Flee is a Verb

Time to a second look at Marvel’s PSA campaign starring the X-Men from a few years ago. This second ad stars Nightcrawler.

Verb -- It's What You Do! Click for the full page.

Click on the image above for the full ad.

This one’s better than the Wolverine ad, and I can see the point they’re trying to make, but it still leaves me cold. For one thing, it appears that Nightcrawler is always stealing something or runnimg away. No exactly the activities I look for in a super-hero role model.

Second, is that kid with the basketball wearing a sweater over a collared shirt? It sure looks that way. No amount of reading comic books is going to make that pain go away.

Finally, there’s that tagline: “Verb — it’s what you do.” Yes, dodging, sliding, and dribbling are all verbs. But so are loafing, gorging, sleeping, whining, and slacking, (and maybe one day, even snarking). I’m glad this PSA campaign didn’t last long.

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7 Responses to “ Monday PSA: Flee is a Verb ”

  1. It’s like a verb, only better!

  2. I would have thought that Nightcrawler would just teleport to the other side of the door instead of diving underneath Indiana-Jones-style. Guess not.

  3. As we learned in Kurt’s miniseries(the one with pirates):
    he doesn’t allow himself to teleport in danger room training, since that choice keeps his reflexes sharper or something.

  4. I hated as a kid how on Nickelodeon during the summer they tried to guilt us into going outside instead of watching re-runs. If I chose being with the TV instead of playing with my friends, why don’t you respect my choice, tv network?

  5. But it weirds language.

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