Do Grown-Ups Cop Out On The Clothes You Wear?

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As the story goes, back in 1967, DC Comics got the bright idea to publish a comic-book-sized pop music magazine titled Teen Beat. For the second issue, the name was changed to Teen Beam (allegedly due to the threat of a lawsuit from the publishers of Tiger Beat). This house ad from Superman’s Girl Friend Lois Lane #80 (and found in other DC comics from January 1968) advertises Teen Beam #2, the only issue of that “12¢ now mag in full groovy color” ever released.

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9 Responses to “ Do Grown-Ups Cop Out On The Clothes You Wear? ”

  1. I have nothing but trouble communicating with the establishment.

  2. The chick on that quiz freaks me out.

  3. Seriously, I was born like 20 years too late.

  4. I’m 30 and I still looked upon as a gawky adolescent when I try to express my hang-ups. Far out, man.

  5. Does anybody know what happened to Teen Beam #1, and why the series itself was cancelled so quickly, for that matter?

  6. That quiz reminds me of the scene in Better Off Dead where the dad is reading the phrasebook to communicate with his son…

  7. I’m hoping “cop out” had a different meaning back then, because that sentence makes no sense. Then again, adults failing miserably at copying teenage slang isn’t a new thing.

  8. What surprises me about this ad is the spelling of the word “disk”. Back in 1968, discs were vinyl records played on turntables, and the word was usually spelled with a “c”. The “k” spelling of disk didn’t come into fashion until computer disks became prevalent, quite some time after 1968. Either the writer of this ad was ahead of his time or he just couldn’t spell very well.

    Thanks for this blast from the 1960s, Scott. I was 14 years old in 1968, so this ad, with its scrambled teen slang, would have been aimed straight at me.

  9. I am old enough to remember that. Okay, not quite, I was reading “see Spot run” at the time. But still, I am quite certain that they have no frickin clue how to use that slang, that “cop out” meant more or less what it means now, and that “express your hang-ups” has never, ever been used by a real human being.

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