Monday PSA: The Return of the Verb

January 14th, 2008

Filed under: Comics

Verb -- It's What You Do! Click for the full page.

Click on the image above for the full ad.

It turns out that Marvel wasn’t the only comic book company running the “Verb – It’s What You Do” public service campaign — DC had their own versions of the PSA, and — hard as it is to believe — they make the Marvel ads (starring Wolverine and Nightcrawler) look good by comparison. This ad is one of the lamest PSAs I’ve come across yet.

All they did was take a stock Justice League pose and add a few captions. And not a caption for every hero either, just a few. Apparently only Green Lantern, Batman, and Flash care if you get off your duff, the other four really couldn’t care less. Way to phone in the public service message, DC.

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5 Responses to “ Monday PSA: The Return of the Verb ”

  1. Matt
    January 15th, 2008 at 2:32 am

    Hey, it could’ve been worse.

    They could’ve used Aquaman.

  2. Skizelo
    January 15th, 2008 at 8:09 am

    You can forgive them for leaving superman uncaptioned; it either ends up depressing (”You don’t need to be a life-form evolved to cope with an incredibly strong gravitational field to fly”)or viciously misanthropic (”You don’t have to be made of steel to get shot”).
    Semantically, doesn’t any active participation in a martial art, such as karate, make you a martial artist?

  3. mike.
    January 17th, 2008 at 12:52 pm

    I’m waiting for the PSA asking kids what their safe-word is.

  4. Jack Hare
    November 12th, 2008 at 11:38 pm

    “You don’t need to carry a mace to beat the crap out of people!”

    “You don’t need to be an orphaned alien to outrun trains and bullets!”

    “You don’t need to be from Mars to fear fire!”

    “You don’t need men!”

  5. Titans encourage Kids to be Active « Comics Teacher
    December 11th, 2008 at 4:26 am

    [...] Another of the “Verb — It’s What You Do” PSAs that are meant to encourage kids to become active. One of the least inspired PSA campaigns of recent memory, though both major comic companies did join in. Marvel Comics at least had new art for their Verb PSAs; DC, on the other hand, just took a stock image and slapped a few captions on it. At least this Teen Titans one is better than the Justice League one. [...]

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