The Case of the Fifty Year Old Clue

Dashiell Hammett's Adventures of Sam Spade. Click for the full page.

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At what point does “hard boiled” become “sell out”?

From Action Comics #137 (October 1949)

9 Responses to “ The Case of the Fifty Year Old Clue ”

  1. Tsk tsk… I expected him to at least employ the product in some unorthodox way like loosening the hostages bonds before going into full vanity mode.

  2. Sam Spade is blonde! Didn’t anyone ever read the novel?

  3. First thing I thought was the Ovaltine line in A Christmas Story. A crummy commercial.

    My mind was a steel trap.

    Every pore vibrated.

    It was almost clear.

    Yes!

    Ovaltine?

    A crummy commercial?

    Son of a bitch!

    http://www.youtube.com/watch?v=zdA__2tKoIU
    Be sure to drink your Ovaltine

  4. Heh, well this ought to at least silence those people who thought “Effie” wasn’t a real name after that last PSA.

    Of course, I still have no idea what “Effie” would be short for… Persephone? Effedra? Effenessia?

  5. I can’t help but notice that that woman’s name is Effie.

  6. lol with the ‘Effie’ again. The 1950’s yearns to prove me wrong about this point. ^_^. Richter, I hadn’t thought of Persephone. So there is officially one, (but by g-d probably only one) name that can be Effie. :P

  7. This story is preposterous. No matter what stalling tactics the brat’s parents used, what kidnapper would hold onto his victim for 50 years?

  8. I’m particularly fond of Effie’s plaintive and unanswered question: “Okay, but what will happen to me?”

    Well, Effie, it’s extremely likely that one of these poorly coiffed desperadoes will bust a cap in your @ss. Now go throw the rock like a good girl, okay?

  9. Why not ‘Francesca Esmerelda’?

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