Monday PSA: VERB – It’s What You Do

Verb PSA

VERB was a campaign that the CDC ran from 2002 to 2006 to encourage kids age 9-13 to become more physically active. As part of this campaign, they ran a number of comic book public service ads — most of which were less than impressive.

Overall, VERB was a good campaign with a laudable goal. It had many different components, and the ads in the comics were only one tiny part of the program. That being said, I wish their comic book PSAs had been better (and I also wish the official CDC website on VERB would stop using the word “tween.” It’s an annoying enough word as it is — it doesn’t need government sanction).

3 Responses to “ Monday PSA: VERB – It’s What You Do ”

  1. This one is actually kind of cute. Brings back memories of hot lava as a kid and corresponding adult experiences. :) Life is as much of an adventure as you make it.. Just look at some of the Parkour videos on YouTube.

  2. My verb is “burn stuff”

  3. Tween and blog both need to be taken out back and verbed.

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