Monday’s Guilty Pleasure: Dr. Schnee

Dr. SchneeDr. Schnee was a soda produced by the Vess Soda (“The Billion Bubble Beverage”) Company. As the name suggests, Dr. Schnee was a Dr. Pepper knock-off, though its taste was a little sweeter and cherry-er (probably closer to a Mr. Pibb).

Each day after Cross-Country practice, my friends and I would swing by Quayle’s Amoco station, pool our money, and buy several 12-ounce bottles of Vess soda (4 for a dollar). Dr. Schnee was always a favorite, though Vess also made excellent black cherry soda, cherry cola and cream soda. Knowing I would have a Dr. Schnee waiting for me made all those dyspnea-inducing foot-pounding cross-country miles (almost) worth it.

Finally returning to the Mid-West after many years away, I was saddened to discover that Dr. Schnee no longer exists. Sure, Vess now makes “Dr. Vess”, which is the identical soda, but half the fun was the name.

It’s still a tasty soda though.

4 Responses to “ Monday’s Guilty Pleasure: Dr. Schnee ”

  1. A little OT but sorta not, Blue Sky makes a Dr. Pepper knockoff called Dr. Becker.
    I always thought it was a bit strange to have a soda named after a Ted Danson Character.

  2. I remember drinking DR.SCHNEE as a young lad.It was best sosa pop that was made,it hurts me that they did away with the DR.SCHNEE.I did not know that they had done away with it,I know that I had not seen DR.SCHNEE
    for a long time,now I know why.Me and some friends of mine use to down DR.SCHNEE,by the case.
    We would eat bags of tater chips called “bitchkarl bill’s”and shug bottles of DR.SCHNEE.I wish the vess company would bring back the DR.I miss my old friend.”MEAT”

  3. As a Dr. Schnee myself (i.e., Scott Schnee, Ph.D.) I’d like to get a can of this stuff!

    I suppose I’m just too late.

    BTW, I love the House Medical Blog. Thanks.

  4. Hey my name is Greg Schnee and i recently heard about Dr. Schnee (soda with my last name? awesome!). I would like to buy an un-opened can or even a cleaned can of Dr. Schnee. If anyone knows of a place that may still have the ORIGINAL name that would be great. ive tried ebay but i cant seem to find a place that sells it.

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