Monday PSA: Wanted: Safe Bus Riders!

Wanted: Safe Bus Riders! Click for the full pageIt’s the first week of school, here in Southern Illinois anyway, so this is the perfect time for a public service ad about bus safety.

Sadly, it’s not that exciting a PSA (but honestly, could a school bus PSA be exciting?), but as I’ve mentioned before, those from later in DC’s monthly PSA program tend toward the uninspired. There’s nothing wrong with it other than the fact that even Bernard Baily’s art can’t stop it from being dull.

Click on the image for the full ad

school busIt’s interesting that of the six panels, only one features an actual school bus. I don’t know about 1961, but fifty years later, I’d be surprised if one percent of children rode non-school-bus public transportation to school, let alone 5 out of 6, as suggested (loosely) by this PSA.

school busNobody draws a disapproving adult better than Bernard Baily, though his buses could use a little more work.

school busIn lieu of any actual deep insight into PSAs or school buses, here a couple of interesting school bus-related links:
school busWhy are there no seatbelts on school buses?
school busThe Chowchilla school bus kidnapping.
school busWhy are school buses yellow? (And more than you ever wanted to know about “school bus yellow.”)

This PSA can be found in DC comics from November 1961. The script is by Jack Schiff with art by Bernard Baily.

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4 Responses to “ Monday PSA: Wanted: Safe Bus Riders! ”

  1. That’s sort of surprising: the percentage here for grades 6 and up is about 30%.

  2. Is “horse-play” actually a verb? I’ve used it only as a noun.

  3. I can honestly say that I have never played with a horse on a bus.

    On the other hand, if I found any heads and arms in the bus I probably WOULD want to put them out of the window.

  4. The only thing missing from that ad are the Hostess apple pies.

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