Nuevafed — Worst Fictional Drug Ever
Filed under: Comics, Medicine | 5 Comments »

A reckless pharmaceutical researcher has developed an ultrapotent antihistamine. He wants to speed up FDA approval, so he decides to start human testing right away — but only on one test subject. The
There is so much wrong in this story that it hurts my head to think about it. FDA approval works nothing like that; everything the researcher did actually made the FDA more likely to turn him down. Even if his plan works perfectly, he has nothing to gain from it, other than prison time. Even an amoral scientist running an illegal drug trial knows it takes more than a single subject. Why would an antihistamine turn someone into a plant? Did they really think Goldenrod was an good name for a villain?
Despite all this bounty to work with, what I want to focus on is the name they gave the antihistamine: Nuevafed.
A brand name like Nuevafed is not selected until after the drug is approved for sale, and even then the final name is in the hands of specially trained medical marketers (who, you’ll notice, seem to be inordinately fond of the letters Z and X). At this point in the story, the drug would be called by its generic name, which, because it’s an antihistamine, should end in -ine (e.g. cetirizine [Zyrtec], loratadine [Claritin], or diphenhydramine [Benadryl].)
I can’t think of any other drug sold in the U.S. that has Spanish prefix in its name. There’s some Latin inspired names (Paxil, for instance), but I can’t name a single one with a Spanish (or French, or Italian, or German, or Swahili, etc) name.
The “fed” suffix is used for drugs that contain decongestants (such as Sudafed and Actifed) because it is short for pseudoephedrine, a common decongestant (admittedly, since the crack down on pseudoephedrine a few years ago, you’ll now find phenylephrine in most of these meds instead, but it’s still a decongestant). A pure antihistamine, even a potent one like Nuevafed, wouldn’t contain any decongestant.
Last thought: If your antihistamine is actually “hyperallergenic” then you’re doing it wrong.







Other than the fact that the kids are taking advice from a scruffy stranger at the local diner, there’s nothing really objectionable about this ad; the advice is quite reasonable. 










Her initial heart rate shows bradycardia (a slow rhythm) with no signs of fibrillation. If anything, it appears to be slowing down. It also make the official flatline sound of “beep beep beep beep beeeeeeee—“
